Custom safety vests built for the on-the-ground team

Fully customized. Affordable at volume. Built to actually look like the brand.

The brief

FanDuel needed safety vests for their on-the-ground team. Off-the-shelf options weren't working. They wanted something fully customized to the brand, at a price that made sense for the volume.

Most safety vest programs end up at one of two extremes: cheap catalog vests that look generic, or premium custom programs that cost more than the program budget allows. We were brought in to find the middle.

Full customization

The brief was clear: a custom solution, built from the ground up, designed to fit FanDuel's brand rather than work around an off-the-shelf vest. We took it from there — working with FanDuel's team to land on a vest that matched the brand and the program.

Affordable at volume

Custom apparel at volume is a sourcing problem more than a manufacturing problem. We worked with a global production partner who could build to spec at the quantity FanDuel needed, without the cost overhead of a domestic short-run shop. The savings stayed in FanDuel's budget. The quality stayed where it needed to be.

The detail

The brand color mattered most. FanDuel's brand palette is specific, and the vests had to read as unmistakably FanDuel — not as a generic vest in the general color family. We sampled until the color matched the brand standard.

The outcome

Delivered at volume. Worn across the on-the-ground program. The vests look like FanDuel, not like catalog merch — which was the whole point.